Tips for Guest-Blogging

I was recently asked by a journalist to provide some comments on guest-blogging. I put together the following tips for people thinking of getting into guest-blogging, or perhaps just starting to blog generally:

In addition to my own blogs, I’ve done quite a bit of guest-blogging over the last several years. In fact, my first blogging experience was as a guest blogger on a Virtual Law blog, virtuallyblind.com, created by another attorney, Ben Duranske. Guest-blogging allowed to me learn the in-and-outs of blogging without the pressure of producing content on a regular basis.

Blogging has been a great tool for building my business and gaining recognition in my fields of interest. It’s driven my page to the top of Google search results which of course means more eyeballs seeing the services that I can provide them. Several of my top clients reguIarly comment that they enjoy my blog and the information it provides. I also place importance in the process of researching and writing blog posts, essentially an ongoing CLE that helps me be a better service provider in the long run.

Tips for guest bloggers:

1. Find the Right Audience. If you’ve got a particular topic that you’d really like to write about, write about it! Once you’ve got that great post that you’re excited about, look around and find an existing blog that matches your interest. Contact the blog owner and propose that he/she publish your guest post. I can’t speak for every blog owner, but I would never turn away a guest post with quality content. After all, any positive traffic generated would be to my blog, where people will see my info and content. Even if a blog owner doesn’t want to publish your guest post, the feedback they give can help direct you towards somebody who will.

2. Go for the Oscar. You’ve got the time and energy to really focus on one great blog post, so do it! I think of a full-time blogger as a TV writer, responsible for content day in and day out. Not all of it can be glorious, but the blog readers become familiar with the “character” of the blog writer. A guest blogger is a movie writer. They write that epic post that blows away all the other posts and becomes a definitive source for a particular piece of information. Throw in some explosions, heartwrenching drama, maybe even just great images that the guest blogger spent a little extra time to locate.

3. Guest-Blog 2: The Sequel. Unlike in the movies, sequels are generally a good thing in blogging. Endorse your guest post on your own site and build cross-traffic. Follow-up with additional info in future posts and people (most importantly clients and potential clients) will recognize you as an information hub.

bloghand

There are several great resources online to help you get started as a guest blogger. If you’re an Intellectual Property attorney or enthusiast who would like to write a guest post for the Indiana Intellectual Property & Technology Blog, please send me a note.

Indiana Trademark Litigation Update – Peeps Maker Sues Greeting Card Company

Source: Tom Spalding of Indy Star

simpsonspeeps

The maker of Peeps — those marshmallow candies that are shaped into chicks, bunnies, and other animals — has filed a lawsuit in Indianapolis, accusing a card company of trademark infringement.

Just Born, a candy manufacturer based in Bethlehem, Pa., claims in a federal court filing that American Greetings Corp.’s recycled paper greetings unit used the likeness without authorization.
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Peeps were introduced nationally in 1958, the company says on its Web site, and are an Easter addiction for many candy lovers because of the sugar-coated yellow chicks.

The company says Peeps are the No. 1-selling non-chocolate candy.

One card introduced as evidence features two live chicks staring at what looks like a peep. “She’s had waaaay too much Botox,” one of the chicks jokes.

“Happy Easter,” says a copy of another card contained in the lawsuit, “From me and my peeps.”

“Defendant has not received permission from JBI, or anyone acting on JBI’s behalf, to manufacture, produce, advertise or sell any item bearing the PEEPS trademarks or trade dress,” the suit reads.

The lawsuit was originally filed in Hamilton Superior Court but was moved to U.S. District Court.

A Legal Primer for Bloggers – Defamation

A Legal Primer for Bloggers, Part 3 – Defamation

This post continues a series dealing specifically with the legal issues that bloggers should be thinking about.  Part 3, Defamation, will explore your options when somebody has posted something false and damaging about you, including some common defenses.

slander

Consider the following scenarios: You’re out surfing the internet one day and come across a false and damaging statement that someone has written about you on their blog or website.  Maybe you’re the one writing a scathing review about a new hit movie, including unsavory stories about its lead actress.   Or maybe you wrote a glowing review but someone else leaves a libelous comment to your post.  In all of these situations, you’ll want to be aware of your rights and obligations under defamation law.  Don’t think so? Check out this recent case where a blogger was sued for defamation by a Chinese game developer for his critical review of their product.

What is defamation?

Generally speaking, defamation is the issuance of a false statement about another person, which causes that person to suffer harm. Slander involves spoken defamatory statements. Libel involves the making of defamatory statements in a printed or fixed medium, such as a newspaper, book or blog.

Defamation laws vary from state to state.  Indiana has the following laws:

IC 34-15-1-1
Allegation; burden of proof

Sec. 1. In an action for libel or slander, it is sufficient to state generally that the defamatory matter published or spoken was about the plaintiff. If the defendant denies the allegation, the plaintiff must prove at trial the facts showing that the defamatory matter was published or spoken about the plaintiff.

IC 34-15-1-2
Truth; mitigating circumstances; evidence

Sec. 2. In an action for libel or slander, the defendant may allege:
(1) the truth of the matter charged as defamatory; and
(2) mitigating circumstances to reduce the damages;
and give either or both in evidence.

Indiana does have a retraction statute that provides protection from defamation lawsuits if the publisher retracts the allegedly defamatory statement according to prescribed guidelines. The retraction must be published within three days and in as conspicuous a place and type as the original item was transmitted. It’s important to note that retraction affects the calculation of damages, not liability.  Few courts have addressed retraction statutes with regard to online publications like blogs, but a Georgia court denied punitive damages based on the plaintiff’s failure to request a retraction for something posted on an Internet bulletin board.

IC 34-15-4-3
Retraction mitigates damages

Sec. 3. The plaintiff … may recover only actual damages if:
(1) it appears at the trial of the action that:
(A) the article was published or transmitted in good faith; and
(B) the falsity of the article was due to mistake or misapprehension of the facts;
(2) a full and fair retraction of a factual statement alleged to be false and defamatory was … transmitted to its members or subscribers by the news service.

What about defamatory statements that someone else makes in my comments?

The ability to comment on a blog is one of the key features of the blogosphere. Usually it promotes interactivity and civil discourse.  Of course, sometimes a comment will include defamatory statements.  Generally, anyone who repeats someone else’s statements is just as responsible for the defamatory content as the original speaker if they knew, or had reason to know, of the defamation.  That seemingly would put a very large burden on bloggers to carefully monitor and censor comments.  Fortunately, the Communications Decency Act, Section 230 provides a strong protection against liability for Internet “intermediaries” who provide or republish speech by others.

Section 230

(c) Protection for “Good Samaritan” blocking and screening of offensive material
(1) Treatment of publisher or speaker
No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.
(2) Civil liability
No provider or user of an interactive computer service shall be held liable on account of—
(A) any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be obscene, lewd, lascivious, filthy, excessively violent, harassing, or otherwise objectionable, whether or not such material is constitutionally protected; or
(B) any action taken to enable or make available to information content providers or others the technical means to restrict access to material described in paragraph (1)

Are there any defenses to defamation?

Truth

truthTruth is an absolute defense to a defamation claim.  Defamation law does not prevent someone from publishing true information about you, no matter how damaging (although you might have a different cause of action).

Opinion

Opinions are not considered defamatory.  But make sure you’re actually stating an opinion and not asserting a statement of fact.  To determine whether a statement is an opinion, courts look at whether a reasonable reader or listener could understand the statement as asserting a statement of verifiable fact. (A verifiable fact is one capable of being proven true or false.) This is determined in light of the context of the statement. A few courts have said that statements made in the context of an Internet bulletin board or chat room are more likely to be opinions or hyperbole.  For a blog, a court would likely start with the general tenor, setting, and format of the blog, as well as the context of the links through which the user accessed the particular entry. Next the court would look at the specific context and content of the blog entry, analyzing the extent of figurative or hyperbolic language used and the reasonable expectations of the blog’s audience.

Public vs. Private

A private figure claiming defamation – your neighbor, your mom, the cute girl who works at the bar down the street – only has to prove you acted negligently, which is to say that a “reasonable person” would not have published the defamatory statement.  On the other hand, a public figure must show “actual malice” – that you published with either knowledge of falsity or in reckless disregard for the truth.  This is a much more difficult standard for a plaintiff to meet. A public figure is someone who has actively sought, in a given matter of public interest, to influence the resolution of the matter.  So a statement that is defamatory when made about your neighbor might not be defamatory if made about the lead actress in a new box office hit.

Practical Tip

Once you’ve concluded that someone has made a defamatory statement about you, what next?  Consider consulting an attorney to discuss your options.  But know that there are some very good reasons why actions for defamation may not be a good idea.  First, a defamation lawsuit can create a greater audience for the false statements than they previously enjoyed.  The media may cover the initial filing of a lawsuit and all the gory, illicity details of the complaint, but not follow through to the case’s ultimate resolution.  The net effect could be that large numbers of people hear the false allegations but never learn how the litigation was resolved.

Second, damage awards in defamation lawsuits tend to be small.  The fees expended in litigating even a successful defamation action can exceed the total recovery.  There’s often a substantial price to pay to clear your name in the court of law.

If you’re interested in learning more about this topic, check the Electronic Frontier Foundation’s FAQ on Online Defamation Law.

Next up in the series will be A Legal Primer for Bloggers – Anonymity.  It will discuss what you should know about blogging anonymously and keeping your identity secret, including the duty of your internet service provider to protect your identifying information.

A Legal Primer for Bloggers

Part 1: Introduction

Part 2: Intellectual Property

Part 3: DEFAMATION

Part 4: Anonymity

Part 5: Privacy

IUPUI to Host “Green Jobs” Open House

Purdue University and IUPUI are hosting an open house geared to Hoosiers seeking green jobs or who want to be educated in green technology.

The open house is this Thursday, September 24 from 4 p.m. to 7 p.m. on the 2nd floor lobby of the Technology (ET) Building at the IUPUI campus in Indianapolis.

“For those who are exploring green job options and are preparing to be trained or educated in green technology, this event provides an excellent opportunity to learn more about the options that are out there,” said Dr. Andrew Hsu, Director of the Richard G. Lugar Center for Renewable Energy.

The event is open to the public and there is no charge for admission.

Source: Inside INdiana Business

Obama Urges Investment in High-Tech Education

obamaeducationPresident Obama today pushed his plans to make the nation’s economy more stable in the future by investing in education for high-tech industries.

The president unveiled a new “innovation strategy” that builds on $100 billion of economic stimulus funds to support entrepreneurship, education, infrastructure and other investments.

The plan aims to make the U.S. economy more competitive and help prevent volatile “boom and bust” cycles in the future, Obama said.

Obama reiterated his call for increased investment in green energy technology, electronic health records, manufacturing advanced vehicles and expanding the nation’s broadband Internet network.

“Our strategy begins where innovation so often does: in the classroom and in the laboratory — and in the networks that connect them to the broader economy,” Obama said. “These are the building blocks of innovation: education, infrastructure, and research.”

Click here for full story.