Indiana and Purdue universities have joined a coalition of colleges calling for Anheuser-Busch InBev to stop selling its Bud Light “fan can,” a regular-size aluminum can of beer decked out in school colors, in college towns across the nation. The schools’ “cease & desist” claims range from trademark infringement to a negative impact on school efforts to curb binge and underage drinking. The cans have no college logos, names or other identifiers — just 27 color combinations.
Will the King of Beers stand up to the schools? We’ll see. Bud seems to be backing down in some situations and removing their cans from surrounding areas.
Can anyone near one of these schools send pictures of these cans? Thanks!
Go over to Indy Star for the full story.