Embracing Social Media: What, How, Why Not. Part III – Legalities of Web 3.0 – TechPoint Event 3/5/10

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Navigating the legal waters of advertising and marketing can be difficult task alone when utilizing traditional options, but how does this change when marketing within the digital world? In our third session of this series, we look at the many legal issues surrounding social media and online marketing.

Speakers:

David Wong, Attorney, Barnes & Thornburg
Mary E. Innis, Partner/Chair of the Advertising & Marketing Practices Group, Barnes & Thornburg LLP

Date: March 5, 2010

8:00 a.m. Registration and continental breakfast
8:30 – 9:30 a.m. Presentation

Click here to register.

Hope to see you there!

NFL to allow Super Bowl in Churches?

The last time Peyton Manning was leading the Indianapolis Colts on a championship run, the NFL clamped down on the ability to watch the big game in churches. The NFL sent letters to churches informing them that airing the game would be a violation of the NFL’s copyright and trademark rights. However, last year the NFL called a reverse and allowed viewing in churches under certain conditions.

So what’s the NFL’s policy this year? Unless we hear otherwise, we have to assume that the NFL is sticking to last year’s policy that churches can air the Super Bowl without violating copyright laws. I’ll let you know as soon as I hear something that would suggest otherwise.

So start planning those parties…Go Colts!

NFL to allow Super Bowl in Churches?

The last time Peyton Manning was leading the Indianapolis Colts on a championship run, the NFL clamped down on the ability to watch the big game in churches. The NFL sent letters to churches informing them that airing the game would be a violation of the NFL’s copyright and trademark rights. However, last year the NFL called a reverse and allowed viewing in churches under certain conditions.

So what’s the NFL’s policy this year? Unless we hear otherwise, we have to assume that the NFL is sticking to last year’s policy that churches can air the Super Bowl without violating copyright laws. I’ll let you know as soon as I hear something that would suggest otherwise.

So start planning those parties…Go Colts!

Social Media – The Effects of Tracking & Selling Online Activities – TechPoint Event 2/5/10

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One of the greatest advantages digital marketing offers is the ability to customize and personalize messages based on the recipients’ likes and dislikes. Marketing in the new social media landscape, however, brings with it new challenges of walking the fine line between quality promotion and invasion of privacy.

Our expert panelists will share their views and best practices for developing effective social media marketing platforms utilizing behavioral tracking and personalized content.

Speakers:

David Wong, Attorney, Barnes & Thornburg
Chris Baggott, CEO/CoFounder, Compendium Blogware
Mike Bloxham, Director, Insight & Research Center for Media Design, Ball State University

Date: February 5, 2010

8:00 a.m. Registration and continental breakfast
8:30 – 9:30 a.m. Presentation

Click here to register.

Hope to see you there!

Northwest Indiana SBDC hosting Intellectual Property Workshops

The Hammond INnovation Center, 5209 Hohman Ave., is hosting a new workshop series for small business owners. The Smart Start Workshop is an early morning workshop, held in partnership with the Northwest Indiana Small Business Development Center, that helps entrepreneurs get a head start on their business.

The workshops will begin with the two-part series, “Jump-Start Your Business with Intellectual Property,” presented by Cook Alex Intellectual Property Law.

Thursday, January 21 – Copyright and Trademark for Small Business: Learn about how these aspects of intellectual property law apply to your business, what is and is not covered both locally and internationally and the best ways to protect your intellectual property.

Feb: 18 – Patents for Beginners: This dedicated workshop will cover what you need to file a patent, when to move on a patent, how patents protect your invention and where to get help.

Cost is $20 per session. The workshops start at 7:30 a.m. and a breakfast will be included. Reservations and payment are required by 3 p.m. the previous day. To reserve a spot, call (219) 750-1200 or e-mail innovate@calumet.purdue.edu. Reservations can also be made online by visiting www.nwisbdc.org, clicking on calendars, workshop, the event and following the link.