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Indiana Intellectual Property Blog

~ Trademark and Copyright Law Updates in Indiana

Indiana Intellectual Property Blog

Category Archives: Branding

Hoverboard Maker Swagway Sued by UL for Trademark Counterfeiting

19 Friday Feb 2016

Posted by Kenan Farrell in Branding, Indiana, Intellectual Property, Litigation, Northern District of Indiana, Trademark

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Certification Mark, Christopher A. Nuechterlein, False Advertising, False Designation of Origin, Federal Trademark Counterfeiting, Federal Trademark Infringement, Federal Unfair Competition, Jr., Litigation Update, Robert L. Miller, Violation of the Illinois Consumer Fraud and Deceptive Business Practices Act, Violation of the Illinois Deceptive Trade Practices Act

If you live anywhere near an electrical outlet (meaning all of you except those few remaining readers of the Indiana IP Zine), you’ve likely seen the Plaintiff’s trademark.

Plaintiff’s UL Certification Marks appear on “billions of household, consumer, commercial, and industrial products including refrigeration equipment, lighting products, cable, wiring, building materials, life safety vests, electric signs, batteries and power packs for computers and consumer electronics, traffic signals, sprinklers, and cash registers.”

The “UL” mark certifies that the product has been tested, inspected and satisfies applicable safety standards. Turn over whatever electrical device is closest and the “UL” probably is on there somewhere. (If not, back away slowly…) 

Defendant makes and sells the explosively popular Swagway hoverboard. Despite having never been tested nor inspected by UL, the Swagway product “allegedly used a mark that is identical to or substantially indistinguishable from the UL Certification Marks to falsely suggest that their Swagway hoverboard products have been tested, inspected, and certified by Plaintiff.”

Screen Shot 2016-02-19 at 6.13.13 AM

Further claims by Defendant’s CEO that the product was UL-certified along with significant safety concerns about the product, detailed in the Complaint below, led to this lawsuit.

UL LLC v. Swagway, LLC et al

Court Case Number: 3:16-cv-00075-RLM-CAN
File Date: Wednesday, February 17, 2016
Plaintiff: UL LLC
Plaintiff Counsel: Thomas F. Waggoner of Straub, Seamen & Allen, P.C.
Defendant: Swagway, LLC, Jianqing “Johnny” Zhu
Cause: Federal Trademark Counterfeiting, Federal Trademark Infringement, Federal Unfair Competition, False Designation of Origin, False Advertising, Violation of the Illinois Deceptive Trade Practices Act, Violation of the Illinois Consumer Fraud and Deceptive Business Practices Act
Court: Northern District of Indiana
Judge: Robert L. Miller, Jr.
Referred To: Christopher A. Nuechterlein

Complaint:

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Angie’s List v. ServiceMagic – Answers and Counterclaims Filed

09 Tuesday Oct 2012

Posted by Kenan Farrell in Bloggers, Branding, Indiana, Intellectual Property, Litigation, Southern District of Indiana, Trademark

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Angie's List, Keyword Advertising, Litigation Update, ServiceMagic

There are a few updates in Indiana’s first keyword advertising case, Angie’s List v. ServiceMagic. The lawsuit is still in the early stages, with Answers and Counterclaims being filed. An Initial Pretrial Conference is set for 10/12/2012 so stay tuned for updates.

ServiceMagic Answer, Affirmative Defenses and Counterclaims:

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Angie’s List Answer to Counterclaims:

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Indiana Trademark Litigation Update – Hospitality International v. Indiana Hospitality Real Estate & Management

23 Monday Jul 2012

Posted by Kenan Farrell in Branding, Indiana, Intellectual Property, Litigation, Southern District of Indiana, Trademark

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Litigation Update, Mark J. Dinsmore, Trademark Infringement, Unjust Enrichment, William T. Lawrence

Plaintiff, Hospitality International Inc., offers franchise opportunities for hotel and motel owners. They own the rights to 5 brands, including Red Carpet Inn, Passport Inn, Master Hosts Inns, Downtowner Inns and the subject of this lawsuit, Scottish Inns. Defendant has allegedly been operating under the Scottish Inns brand without authorization since 2009. Defendant’s predecessor-in-interest had a license agreement (see below) but Defendant never entered into an agreement and allegedly owe back-royalties of around $29,000. After Defendant failed to timely respond to Plaintiff’s cease-and-desist letter (see below), this lawsuit was filed, claiming trademark infringement and unjust enrichment.

Stay tuned for updates.

Hospitality International Inc. v. Indiana Hospitality Real Estate & Management LLC

Court Case Number: 1:12-cv-00998-WTL-MJD
File Date: Thursday, July 19, 2012
Plaintiff: Hospitality International Inc.
Plaintiff Counsel: Michael R. Franceschini of Ayres Carr & Sullivan PC
Defendant: Indiana Hospitality Real Estate & Management LLC
Cause: Trademark Infringement, Unjust Enrichment
Court: Southern District of Indiana
Judge: Judge William T. Lawrence
Referred To: Magistrate Judge Mark J. Dinsmore

Complaint:

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License Agreement:

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Cease & Desist Letter:

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Stories from the Week that Was – 6/17/12-6/23/12

24 Sunday Jun 2012

Posted by Kenan Farrell in Branding, Social Media, Southern District of Indiana, Stories from the Week that Was, Supreme Court, Tech Developments, Trademark

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BitTorrent, Drones, Google

A week spent getting caught up from vacation. I had a great time giving a seminar at the office on Tuesday, Trademark and Brand Protection for Communicators. Look out for more of those in the future. It’s also about time to start preparing for Art & Museum Law, so expect more art world news in these posts in the upcoming months. Here are the top stories I followed this week:

Google reports ‘alarming’ rise in government censorship requests

Why brands are leaning towards minimalism

More Download Cases filed in Indiana

Washington’s 5 Worst Arguments for Keeping Secrets From You

U.S. rejects requests for documents regarding targeted killings with drones

Supreme Court cops out, again, on “fleeting expletives”

Louisiana Sex Offenders Must List Status on Social Media Profile

“One machine can do the work of fifty ordinary men.  No machine can do the work of one extraordinary man.” -Elbert Hubbard, The Roycroft Dictionary and Book of Epigrams, 1923

Indiana Trademark Litigation Update – Angie’s List v. ServiceMagic

07 Thursday Jun 2012

Posted by Kenan Farrell in Bloggers, Branding, Indiana, Indianapolis, Intellectual Property, Litigation, Social Media, Southern District of Indiana, Tech Developments, Trademark

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Angie's List, Common Law Unfair Competition, Keyword Advertising, Litigation Update, Request for Preliminary and Permanent Injunctive Relief, Sarah Evans Barker, Tim A. Baker, Trade Disparagement, Trademark Dilution, Trademark Infringement, Unfair Competition, Unjust Enrichment

Indiana finally has its own keyword advertising case!

Local internet powerhouse Angie’s List accuses ServiceMagic of using the “Angie’s List” trademark as a keyword in some of its Google AdWords sponsored link advertisements. While several courts around the country have ruled on this issue, in Indiana it is still undetermined whether the purchase and use of a competitor’s trademark in keyword advertising is trademark infringement.

For those unfamiliar with keyword advertising, see the image below. ServiceMagic pays Google to appear in the “Ads related to” box at the top of the search results for the term “Angie’s List,” directly below Angie’s List’s official site. Big companies hate this practice and small competitors love it. Google really loves it, because advertising is where Google gets a big chunk of their revenue. We’ll soon find out what the Southern District of Indiana, via Judge Sarah Evans Barker, thinks about it.

This is no David and Goliath story either. ServiceMagic’s parent company IAC owns many major web products, including Ask.com, Match.com and Vimeo.

Stay tuned for updates as the case proceeds.

Angie’s List Inc. v. Servicemagic Inc.

Court Case Number:    1:12-cv-00755-SEB-TAB
File Date:    Friday, June 01, 2012
Plaintiff:     Angie’s List Inc.
Plaintiff Counsel:     George A. Gasper, Michael A. Wukmer, Bradley M. Stohry of Ice Miller LLP
Defendant:     ServiceMagic Inc.
Cause:    Trademark Infringement, Unfair Competition, Trade Disparagement, Trademark Dilution, Common Law Unfair Competition, Unjust Enrichment, Request for Preliminary and Permanent Injunctive Relief
Court:    Southern District of Indiana
Judge:     Judge Sarah Evans Barker
Referred To: Magistrate Judge Tim A. Baker

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