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Indiana Intellectual Property Blog

~ Trademark and Copyright Law Updates in Indiana

Indiana Intellectual Property Blog

Category Archives: Bloggers

Social Media – The Effects of Tracking & Selling Online Activities – TechPoint Event 2/5/10

25 Monday Jan 2010

Posted by Kenan Farrell in Bloggers, Indiana, Just for Fun, Tech Developments

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TechPoint

One of the greatest advantages digital marketing offers is the ability to customize and personalize messages based on the recipients’ likes and dislikes. Marketing in the new social media landscape, however, brings with it new challenges of walking the fine line between quality promotion and invasion of privacy.

Our expert panelists will share their views and best practices for developing effective social media marketing platforms utilizing behavioral tracking and personalized content.

Speakers:

David Wong, Attorney, Barnes & Thornburg
Chris Baggott, CEO/CoFounder, Compendium Blogware
Mike Bloxham, Director, Insight & Research Center for Media Design, Ball State University

Date: February 5, 2010

8:00 a.m. Registration and continental breakfast
8:30 – 9:30 a.m. Presentation

Click here to register.

Hope to see you there!

A Legal Primer for Bloggers – Anonymity

23 Friday Oct 2009

Posted by Kenan Farrell in Authors, Bloggers, Social Media, Tech Developments

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A Legal Primer for Bloggers, Part 4 – Anonymity

This post continues a series dealing specifically with the legal issues that bloggers should be thinking about.  Part 4, Anonymity, is especially timely, as Indianapolis-based Butler University has recently initiated a lawsuit against an anonymous blogger for making allegedly libelous and defamatory statements about school administrators on his blog, The True BU. The story is covered in detail at Inside Higher Ed. For a nice timeline of the buildup to the Butler lawsuit, see Brad Ward’s post over at SquaredPeg.

First, it’s well established that there is a right to blog anonymously in the United States.  The Supreme Court has repeatedly upheld the First Amendment right to speak anonymously, which applies also to blogs: “author is generally free to decide whether or not to disclose his or her true identity. The decision in favor of anonymity may be motivated by fear of economic or official retaliation, by concern about social ostracism, or merely by a desire to preserve as much of one’s privacy as possible. Whatever the motivation may be…the interest in having anonymous works enter the marketplace of ideas unquestionably outweighs any public interest in requiring disclosure as a condition of entry. Accordingly, an author’s decision to remain anonymous, like other decisions concerning omissions or additions to the content of a publication, is an aspect of the freedom of speech protected by the First Amendment” (McIntyre v. Ohio Elections Comm’n, 514 U.S. 334 (1995)).

bloganon

However, having the right to blog anonymously doesn’t ensure that you’ll be successful in doing so.  As the aforementioned Butler case shows, there’s a good likelihood that your identity could be discovered. There are plenty of tips and techniques readily available online to both help you maintain your anonymity and how to peek behind the veil of an anonymous blogger. Side-by-side in the Google search results are both A Technical Guide to Anonymous Blogging and How to Unmask an Anonymous Blogger.  If you try to blog anonymously through a third-party service, you may be subject to subpoenas seeking your identity from your blogging service provider.  If you receive notice of a subpoena and you wish to retain your anonymity, you should contact an attorney about filing a motion to quash the subpoena. Many courts require the subpoenaing party to show a compelling need for the information that outweighs the speakers’ constitutional rights to free speech and privacy.

Here are some quick tips if you want to begin blogging anonymously (see EFF’s “How to Blog Safely” for a lengthy discussion of these tips):

  1. Use a Pseudonym and Don’t Give Away Any Identifying Details
  2. Use Anonymizing Technologies
  3. Use Ping Servers
  4. Limit Your Audience
  5. Don’t Be Googleable
  6. Register Your Domain Name Anonymously

anonymous

The next (and final) post in this series will cover privacy rights.  Be aware what you can and cannot say about others, distinguishing between private and public individuals.

A Legal Primer for Bloggers

Part 1: Introduction

Part 2: Intellectual Property

Part 3: Defamation

Part 4: ANONYMITY

Part 5: Privacy

Indiana’s Favorite Blog? Please Vote!

20 Tuesday Oct 2009

Posted by Kenan Farrell in Bloggers, Indiana, Intellectual Property, KLF Legal

≈ 1 Comment

The Indiana Intellectual Property & Technology Blog has been nominated for Indiana’s Favorite Blog. Please vote!

Note: You must be a registered member of Linking Indiana to vote in this contest.  Registration is quick and easy though…I just did it in 20 seconds.

Voting ends November 3, 2009.  Tell your friends!

Tips for Guest-Blogging

18 Sunday Oct 2009

Posted by Kenan Farrell in Bloggers, Just for Fun, KLF Legal

≈ 1 Comment

I was recently asked by a journalist to provide some comments on guest-blogging. I put together the following tips for people thinking of getting into guest-blogging, or perhaps just starting to blog generally:

In addition to my own blogs, I’ve done quite a bit of guest-blogging over the last several years. In fact, my first blogging experience was as a guest blogger on a Virtual Law blog, virtuallyblind.com, created by another attorney, Ben Duranske. Guest-blogging allowed to me learn the in-and-outs of blogging without the pressure of producing content on a regular basis.

Blogging has been a great tool for building my business and gaining recognition in my fields of interest. It’s driven my page to the top of Google search results which of course means more eyeballs seeing the services that I can provide them. Several of my top clients reguIarly comment that they enjoy my blog and the information it provides. I also place importance in the process of researching and writing blog posts, essentially an ongoing CLE that helps me be a better service provider in the long run.

Tips for guest bloggers:

1. Find the Right Audience. If you’ve got a particular topic that you’d really like to write about, write about it! Once you’ve got that great post that you’re excited about, look around and find an existing blog that matches your interest. Contact the blog owner and propose that he/she publish your guest post. I can’t speak for every blog owner, but I would never turn away a guest post with quality content. After all, any positive traffic generated would be to my blog, where people will see my info and content. Even if a blog owner doesn’t want to publish your guest post, the feedback they give can help direct you towards somebody who will.

2. Go for the Oscar. You’ve got the time and energy to really focus on one great blog post, so do it! I think of a full-time blogger as a TV writer, responsible for content day in and day out. Not all of it can be glorious, but the blog readers become familiar with the “character” of the blog writer. A guest blogger is a movie writer. They write that epic post that blows away all the other posts and becomes a definitive source for a particular piece of information. Throw in some explosions, heartwrenching drama, maybe even just great images that the guest blogger spent a little extra time to locate.

3. Guest-Blog 2: The Sequel. Unlike in the movies, sequels are generally a good thing in blogging. Endorse your guest post on your own site and build cross-traffic. Follow-up with additional info in future posts and people (most importantly clients and potential clients) will recognize you as an information hub.

bloghand

There are several great resources online to help you get started as a guest blogger. If you’re an Intellectual Property attorney or enthusiast who would like to write a guest post for the Indiana Intellectual Property & Technology Blog, please send me a note.

A Legal Primer for Bloggers – Defamation

25 Friday Sep 2009

Posted by Kenan Farrell in Authors, Bloggers, Defamation, Indiana, Social Media, Tech Developments

≈ Leave a comment

A Legal Primer for Bloggers, Part 3 – Defamation

This post continues a series dealing specifically with the legal issues that bloggers should be thinking about.  Part 3, Defamation, will explore your options when somebody has posted something false and damaging about you, including some common defenses.

slander

Consider the following scenarios: You’re out surfing the internet one day and come across a false and damaging statement that someone has written about you on their blog or website.  Maybe you’re the one writing a scathing review about a new hit movie, including unsavory stories about its lead actress.   Or maybe you wrote a glowing review but someone else leaves a libelous comment to your post.  In all of these situations, you’ll want to be aware of your rights and obligations under defamation law.  Don’t think so? Check out this recent case where a blogger was sued for defamation by a Chinese game developer for his critical review of their product.

What is defamation?

Generally speaking, defamation is the issuance of a false statement about another person, which causes that person to suffer harm. Slander involves spoken defamatory statements. Libel involves the making of defamatory statements in a printed or fixed medium, such as a newspaper, book or blog.

Defamation laws vary from state to state.  Indiana has the following laws:

IC 34-15-1-1
Allegation; burden of proof

Sec. 1. In an action for libel or slander, it is sufficient to state generally that the defamatory matter published or spoken was about the plaintiff. If the defendant denies the allegation, the plaintiff must prove at trial the facts showing that the defamatory matter was published or spoken about the plaintiff.

IC 34-15-1-2
Truth; mitigating circumstances; evidence

Sec. 2. In an action for libel or slander, the defendant may allege:
(1) the truth of the matter charged as defamatory; and
(2) mitigating circumstances to reduce the damages;
and give either or both in evidence.

Indiana does have a retraction statute that provides protection from defamation lawsuits if the publisher retracts the allegedly defamatory statement according to prescribed guidelines. The retraction must be published within three days and in as conspicuous a place and type as the original item was transmitted. It’s important to note that retraction affects the calculation of damages, not liability.  Few courts have addressed retraction statutes with regard to online publications like blogs, but a Georgia court denied punitive damages based on the plaintiff’s failure to request a retraction for something posted on an Internet bulletin board.

IC 34-15-4-3
Retraction mitigates damages

Sec. 3. The plaintiff … may recover only actual damages if:
(1) it appears at the trial of the action that:
(A) the article was published or transmitted in good faith; and
(B) the falsity of the article was due to mistake or misapprehension of the facts;
(2) a full and fair retraction of a factual statement alleged to be false and defamatory was … transmitted to its members or subscribers by the news service.

What about defamatory statements that someone else makes in my comments?

The ability to comment on a blog is one of the key features of the blogosphere. Usually it promotes interactivity and civil discourse.  Of course, sometimes a comment will include defamatory statements.  Generally, anyone who repeats someone else’s statements is just as responsible for the defamatory content as the original speaker if they knew, or had reason to know, of the defamation.  That seemingly would put a very large burden on bloggers to carefully monitor and censor comments.  Fortunately, the Communications Decency Act, Section 230 provides a strong protection against liability for Internet “intermediaries” who provide or republish speech by others.

Section 230

(c) Protection for “Good Samaritan” blocking and screening of offensive material
(1) Treatment of publisher or speaker
No provider or user of an interactive computer service shall be treated as the publisher or speaker of any information provided by another information content provider.
(2) Civil liability
No provider or user of an interactive computer service shall be held liable on account of—
(A) any action voluntarily taken in good faith to restrict access to or availability of material that the provider or user considers to be obscene, lewd, lascivious, filthy, excessively violent, harassing, or otherwise objectionable, whether or not such material is constitutionally protected; or
(B) any action taken to enable or make available to information content providers or others the technical means to restrict access to material described in paragraph (1)

Are there any defenses to defamation?

Truth

truthTruth is an absolute defense to a defamation claim.  Defamation law does not prevent someone from publishing true information about you, no matter how damaging (although you might have a different cause of action).

Opinion

Opinions are not considered defamatory.  But make sure you’re actually stating an opinion and not asserting a statement of fact.  To determine whether a statement is an opinion, courts look at whether a reasonable reader or listener could understand the statement as asserting a statement of verifiable fact. (A verifiable fact is one capable of being proven true or false.) This is determined in light of the context of the statement. A few courts have said that statements made in the context of an Internet bulletin board or chat room are more likely to be opinions or hyperbole.  For a blog, a court would likely start with the general tenor, setting, and format of the blog, as well as the context of the links through which the user accessed the particular entry. Next the court would look at the specific context and content of the blog entry, analyzing the extent of figurative or hyperbolic language used and the reasonable expectations of the blog’s audience.

Public vs. Private

A private figure claiming defamation – your neighbor, your mom, the cute girl who works at the bar down the street – only has to prove you acted negligently, which is to say that a “reasonable person” would not have published the defamatory statement.  On the other hand, a public figure must show “actual malice” – that you published with either knowledge of falsity or in reckless disregard for the truth.  This is a much more difficult standard for a plaintiff to meet. A public figure is someone who has actively sought, in a given matter of public interest, to influence the resolution of the matter.  So a statement that is defamatory when made about your neighbor might not be defamatory if made about the lead actress in a new box office hit.

Practical Tip

Once you’ve concluded that someone has made a defamatory statement about you, what next?  Consider consulting an attorney to discuss your options.  But know that there are some very good reasons why actions for defamation may not be a good idea.  First, a defamation lawsuit can create a greater audience for the false statements than they previously enjoyed.  The media may cover the initial filing of a lawsuit and all the gory, illicity details of the complaint, but not follow through to the case’s ultimate resolution.  The net effect could be that large numbers of people hear the false allegations but never learn how the litigation was resolved.

Second, damage awards in defamation lawsuits tend to be small.  The fees expended in litigating even a successful defamation action can exceed the total recovery.  There’s often a substantial price to pay to clear your name in the court of law.

If you’re interested in learning more about this topic, check the Electronic Frontier Foundation’s FAQ on Online Defamation Law.

Next up in the series will be A Legal Primer for Bloggers – Anonymity.  It will discuss what you should know about blogging anonymously and keeping your identity secret, including the duty of your internet service provider to protect your identifying information.

A Legal Primer for Bloggers

Part 1: Introduction

Part 2: Intellectual Property

Part 3: DEFAMATION

Part 4: Anonymity

Part 5: Privacy

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