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For nearly 100 years, Methodist Hospital of Indiana has been operated by the plaintiff Methodist Health Group and its predecessors.

In 1990, the defendant in this lawsuit, Thomas A. Brady Sports Medicine Center, P.C., began operating a sports medicine clinic on the Methodist Hospital campus called “Methodist Sports Medicine.” The clinic has now expanded to several locations around Central Indiana.

In 1997, plaintiff IU Health took over operation of Methodist Hospital and gained the exclusive right to use and sublicense the METHODIST trademark.

Jump forward to 2019 and the Defendant has apparently decided to locate a sports medicine clinic on a Franciscan Alliance health care campus, a major competitor of plaintiff IU Health.

As a result, IU Health wants the Defendant to stop using “Methodist” in their name, and the Defendant has apparently refused to comply, hence this lawsuit.

If everything is as it seems in the Complaint (below), I’d expect an eventual rebrand from the Defendant, but it’s interesting that it took a lawsuit for a rebrand to occur. A new home with a new hospital group surely calls for a brand refresh/update? Especially if you’re just a sublicensee of your original name. Either way, things are rarely exactly as a Complaint makes them seem. Stay tuned for the Defendant’s side of the story.

Indiana University Health, Inc et al. v. Thomas A. Brady Sports Medicine Center, P.C.

Case Number: 1:21-cv-02760-JMS-MJD
File Date: November 1, 2021
Plaintiff: Indiana University Health, Inc., Methodist Health Group, Inc.
Plaintiff Counsel: Louis T. Perry, Elizabeth A. Charles of Faegre Drinker Biddle & Reath LLP
Defendant: Thomas A. Brady Sports Medicine Center, P.C.
Cause: False Designation of Origin, Common Law Unfair Competition, Deception, Indiana Crime Victim’s Relief Act
Court: Southern District of Indiana
Judge: Jane Magnus-Stinson
Referred To: Mark J. Dinsmore