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After 35 years of working for the company bearing his father’s name, son sought to go out on his own. With 35 years of experience in one industry, he of course decided to start a similar company. But could he start a company also bearing his own (and his father’s) last name? Not if the new owner of daddy’s company has anything to say about it.

Trademark and surnames are often problematic. Here’s some basic info to consider as you analyze the Complaint:

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Hartfield Company Inc. et al v. Jeffrey Hartfield et al

Court Case Number: 4:15-cv-00143-SEB-WGH
File Date: Monday, October 5, 2015
Plaintiff: Hartfield Company Inc., National Financial Partners Corp.
Plaintiff Counsel: Kendall Millard of Barnes & Thornburg LLP
Defendant: Jeffrey Hatfield, Hartfield Solutions LLC
Cause: Federal Unfair Competition and False Designation of Origin, Common Law Unfair Competition and Trademark Infringement
Court: Southern District of Indiana
Judge: Judge Sarah Evans Barker
Referred To: Magistrate Judge William G. Hussmann, Jr.