Building Buzz For Your Online Brand – TechPoint Event 7/10/09

TechPoint LogoJuly 10, 2009 – Building Buzz For Your Online Brand: Trademarks on Twitter, Branding through Blogs, Marketing via MySpace, and other Effective Internet Marketing Strategies

As marketing budgets shrink, sales and marketing professionals are expected to do more with less. Companies large and small are turning to social networking sites such as Twitter, Facebook, and Linkedin, where for little or no money a savvy promoter can reach as many consumers as televison or radio. But what is the real cost? This question and more will be discussed by our panelists.

Speakers:
Julia Gard, Barnes & Thornburg LLP
David Wong, Barnes & Thornburg LLP
Pat Coyle, Coyle Media

Date: July 10, 2009

8:00 a.m. Registration and continental breakfast
8:30 – 9:30 a.m. Presentation

Click here to register.

Hope to see you there!

IURTC Announces New Vice President for Intellectual Property Commercialization

MarieKerbeshianThe Indiana University Research and Technology Corporation (IURTC) has named Marie Kerbeshian as vice president for technology commericialization.  She is responsible for IU’s intellectual property and business development activities.  Kerbeshian previously served as executive director and chief executive officer of the University of Virginia Patent Foundation.

IURTC is a not-for-profit agency that facilitates industry–Indiana University research and technology collaborations.  IURTC stimulates growth in Indiana’s technology sectors by helping companies develop commercially viable technology, with the ultimate goal of creating jobs and growing the state’s economy.

Source: Inside Indiana Business

Indiana Trademark Litigation Update – Krispy Kreme Doughnut Corporation v. Landmark Media Group

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Court Case Number: 1:09-cv-00767-WTL-TAB
File Date: Thursday, June 18, 2009
Plaintiff: Krispy Kreme Doughnut Corporation, HDN Development Corporation
Plaintiff Counsel: Abram B. Gregory, Jonathan G. Polak of Taft Stettinius & Hollister LLP
Defendant: Landmark Media Group, Inc., John D. Keller
Cause: (1) Federal Trademark Infringement; (2) Federal Unfair Competition, False Designation of Origin, Passing Off and False Advertising; (3) Counterfeiting under 15 U.S.C. 1116(d); and (4) Common Law Fraud.
Court: Indiana Southern District Court
Judge: Judge William T. Lawrence
Referred To: Magistrate Judge Tim A. Baker

KrispyKreme

The Defendants failed to appear and the Court entered a Default Judgment.

Leave a comment with your email if you’d like a copy of the full Complaint or Judgment.

Indianapolis adopts Indy.gov Domain Name

The city of Indianapolis has announced that on July 12, 2009, the default e-mail domain name for the city of Indianapolis and Marion County e-mail accounts will change from indygov.org to indy.gov.  This name was chosen because it is easier for the public to remember and it will add the official distinction of the “.gov” suffix, which indicates an official government e-mail address.  The change has already occurred on the official name of the Indianapolis/Marion County Web site (www.indy.gov).  In addition, most city/county e-mail accounts will already accept messages directed to @indy.gov addresses. The domain name indygov.org will continue to be in service indefinitely, and there are no plans to disable the indygov.org e-mail addresses.

Indianapolis

Creating a Trade Secret Policy

confidentialIntellectual property protection typically brings to mind the triumvirate of copyright, trademark and patent law.  However, not all of your valuable proprietary information will fall into these three categories.  Trade secret protection is an important alternative to understand as you shore up your intellectual property protection.

The precise language by which a trade secret is defined varies by jurisdiction, as do the particular types of information that are subject to trade secret protection. In Indiana, “trade secret” means information, including a formula, pattern, compilation, program, device, method, technique, or process, that: (1) derives independent economic value, actual or potential, from not being generally known to, and not being readily ascertainable by proper means by, other persons who can obtain economic value from its disclosure or use; and (2) is the subject of efforts that are reasonable under the circumstances to maintain its secrecy.  IC 24-2-3-2

Some common examples of business-related information that are subject to trade secret protection:

  • Customers’ identities
  • Marketing strategy
  • Price lists
  • Identities of suppliers
  • Budgets and resource allocations
  • Salaries

All of these types of information can give you a competitive business edge…so long as they don’t fall into the hands of your competitors.  In order to maintain your trade secrets, it’s often necessary to have in place a company trade secret policy.  Such a policy should include at least the following:

  • Have all employees, contractors, outside consultants or anyone else who may be exposed to sensitive information sign a confidentiality agreement.  Consider making it a part of your employment contracts.
  • Keep sensitive material locked in a safe place, accessible only to those on a “need-to-know” basis.
  • Limit the circulation of confidential documents.
  • Clearly designate confidential documents as SECRET or CONFIDENTIAL.
  • Periodically review your trade secret policy with employees.

Your company likely has valuable, confidential information that should be protected as a trade secret.  Consider consulting a trade secret professional to help your company establish a secure trade secret policy.