• Home
  • About
  • Contact
  • Disclaimer

Indiana Intellectual Property Blog

~ Trademark and Copyright Law Updates in Indiana

Indiana Intellectual Property Blog

Category Archives: Intellectual Property

Global recession increasing intellectual property risks, Purdue study finds

04 Wednesday Feb 2009

Posted by Kenan Farrell in Intellectual Property, Patent

≈ Leave a comment

Tags

Indiana, Intellectual Property, Purdue

A new study conducted by Purdue University researchers notes that the global recession is putting vital information, including valuable intellectual property assets, at greater risk than ever before.  The study was commissioned by McAfee and conducted by researchers from Purdue’s Center for Education and Research in Information Assurance and Security (CERIAS).

CERIAS

Of 800 senior IT decision makers surveyed in the U.S., UK, Germany, Japan, China, India, Brazil and the Middle East, it was estimated that a combined $4.6 billion worth of intellectual property was lost in 2008 alone, and approximately $600 million was spent repairing damage from data breaches.  Based on these numbers, McAfee projected that companies worldwide lost more than $1 trillion last year.

“Companies are grossly underestimating the loss, and value, of their intellectual property,” said Eugene Spafford, professor of computer science at Purdue and executive director of CERIAS. “Just like gold, diamonds or crude oil, intellectual property is a form of currency that is traded internationally, and can have serious economic impact if it is stolen.”

McAfee and CERIAS identify three trends that will make critical information more vulnerable:

The first trend is that the insider threat will grow. Business failures, mass layoffs, decimated markets and a poor economic outlook will lead to a vastly increased number of financially desperate current employees and laid-off staff stealing valuable corporate information, both for financial gain and to improve their job opportunities.

Secondly, there will be more sophisticated and targeted attacks from cybercriminals. Attackers will comb blogs, press releases, magazine and newspaper articles, corporate information databases and social networking sites to gather details of executives’ public and private lives in order to gain access to user IDs, passwords, financial and systems account information and other sensitive corporate data. Web 2.0 technologies and cloud computing where people collaborate, share and use existing components to build new applications will create an environment of great innovation but can also create a back door for cybercriminals to steal sensitive data.

The third trend that McAfee observed was geo-information “hot zones.” As China and Russia’s economies soften, there will be even more pressure to “appropriate” intellectual property as a means to continue economic growth. Organized crime and state-sponsored groups in both Russia and China will continuously seek out new and profitable targets. Pakistan looms as potentially the largest threat, with attackers motivated by ideology rather than economic gain.

As information becomes increasingly vulnerable, it’s important to take extra precautions to maintain and enforce your intellectual property rights.  Make sure that your company is protecting it’s valuable IP assets and not letting your investment slip out the back door!

Trademark Protection of iPhone App Logos

21 Wednesday Jan 2009

Posted by Kenan Farrell in Intellectual Property, Tech Developments, Trademark

≈ Leave a comment

Tags

Apple

Apple recently announced that there are now over 15,000 apps available on the iPhone, with over 500 million (!!!) downloaded since the App Store opened on July 10, 2008.  This seems to me a fairly definitive indication that users are loving the apps and all the additional functionality they provide.  In fact, it’s already hard to remember the iPhone pre-App Store.

500 million Apps downloaded since July 10, 2008

Of course, each of those 15,000+ apps is represented on the iPhone screen by a logo.  Moreover, each of these logos is a trademark.  With over a half billion downloads, it’s pretty clear that consumers are interacting with these trademarks on a regular basis.

This post is meant to serve as a reminder to small businesses, in particular small web/tech firms who are developing apps for the iPhone, to not underestimate the importance of protecting their logos through the trademark registration process.

Some companies use an app logo very similar or identical to their main business logo (i.e. Yellowpages.com, Myspace, Google Earth).  However, I’ve noticed that several (most?) apps are using different logos.  For example, here is the Safari logo as it appears on a Mac.  This logo is registered by Apple.

Safari design mark

On the other hand, here’s the Safari logo as it appears on the iPhone.  Surprisingly, I haven’t found either a registration or application on the trademark database.  That seems to be the case for several popular iPhone app logos.

Safari iPhone app

So is it worth it to obtain federal trademark registration for an app logo?  That’s a discussion for another post, but given the phenomenal rate of downloads so far, it seems like a foregone conclusion.  Companies struggling to find a market before may suddenly have an audience in the millions.  It’s not improbable that your app logo will become more recognised than your primary logo.  And if you’re a web/tech company who doesn’t have an iPhone app yet, be advised that you’re passing on a growing and highly enthusiastic market.

Newer posts →

Categories

  • Advertising Law (1)
  • Artists (23)
  • Authors (20)
  • Bloggers (37)
  • Branding (29)
  • Business Law (9)
  • Copyright (327)
  • Dear KLF Legal (4)
  • Defamation (5)
  • Entertainment Law (14)
  • Estate Law (2)
  • Family Law (2)
  • Fashion (5)
  • Federal Initiatives (33)
  • Indiana (603)
  • Indianapolis (51)
  • Intellectual Property (662)
  • Just for Fun (25)
  • KLF Legal (19)
  • Legislation (34)
  • Litigation (595)
  • Musicians (13)
  • Nonprofit (6)
  • Northern District of Indiana (215)
  • Patent (44)
  • Privacy (15)
  • Right of Publicity (8)
  • Social Media (56)
  • Southern District of Indiana (369)
  • Stories from the Week that Was (42)
  • Supreme Court (13)
  • Tech Developments (119)
  • Trade Dress (26)
  • Trade Secret (15)
  • Trademark (363)
  • What I'm Reading (8)

Bloggers Copyright Federal Initiatives Indiana Indianapolis Intellectual Property Legislation Litigation Northern District of Indiana Patent Social Media Southern District of Indiana Stories from the Week that Was Tech Developments Trademark

Blog at WordPress.com.

  • Subscribe Subscribed
    • Indiana Intellectual Property Blog
    • Join 81 other subscribers
    • Already have a WordPress.com account? Log in now.
    • Indiana Intellectual Property Blog
    • Subscribe Subscribed
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar
 

Loading Comments...