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One of the greatest advantages digital marketing offers is the ability to customize and personalize messages based on the recipients’ likes and dislikes. Marketing in the new social media landscape, however, brings with it new challenges of walking the fine line between quality promotion and invasion of privacy.

Our expert panelists will share their views and best practices for developing effective social media marketing platforms utilizing behavioral tracking and personalized content.

Speakers:

David Wong, Attorney, Barnes & Thornburg
Chris Baggott, CEO/CoFounder, Compendium Blogware
Mike Bloxham, Director, Insight & Research Center for Media Design, Ball State University

Date: February 5, 2010

8:00 a.m. Registration and continental breakfast
8:30 – 9:30 a.m. Presentation

Click here to register.

Hope to see you there!